OAKLAND

The Challenge.

‍
Oakland had been solving complex data problems for over 20 years, competing with giants like Dufrain but offering something those firms couldn’t. Not only did they have deep experience, but also real people who know how to turn data into decisions, but their brand didn’t reflect that. It felt fragmented, faceless, and far too conservative for the modern, approachable team behind it. They needed a refreshed identity that reflected their credibility without losing their warmth.

‍

Our Approach.

‍
We started by mapping Oakland’s core services and bringing them under one clear, unified brand system. Bold colour, crisp design, and a smart structural system gave each service space to breathe, while real photography of the team reinforced the fact that with Oakland, you get people, not just platforms. We also developed interior design ideas to extend the brand into their newly renovated offices, making the environment feel as sharp and human as the work.

‍

The Impact.

‍
The refreshed identity helped Oakland reposition in a crowded market, with a brand that now reflects their level of thinking and real-world expertise. More cohesive, more confident and unmistakably Oakland.