YOUR ENGINE ROOM

The Challenge.

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Engine Room isn’t your average agency. They’re a team of marketing specialists who plug into B2C businesses that need high-level thinking but don’t have in-house teams. With a brand that didn’t reflect the depth or clarity of what they offer, even their internal team struggled to define their offering. They needed an identity that was simple, confident, and above all, accurate.

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Our Approach.

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We began with their brand  strategy, bringing the full team into the process to dig into their core values, personality and ultimately succinctly defining their unique point of distinction. . That clarity shaped everything from the brand structure to tone of voice. We built an identity that centres on direct access to experts, underpinned by warmth, intelligence, and no fluff. The system was designed to flex across platforms, while the visuals feel clean, contemporary  and precise, just like the work they deliver.

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The Impact.

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The rebrand gave Engine Room so much more than a new look – it gave them alignment. Internally, the team has sharper language and stronger conviction. Externally, clients now see exactly what they’re getting: real people, with real expertise, delivering work that works.