GROUP 55

The Challenge.

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Group 55 manufacture everything from baby products to tanning mousses and hard surface cleaners, sometimes for household names, sometimes for indie startups. While the business was growing fast, the brand wasn’t keeping up. With multiple sites, no consistent identity, and a disconnect between factory floor and head office, they needed a brand that could unify the business internally and build confidence externally.

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Our Approach.

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We started from the inside out. After visiting sites and meeting the team – from lab technicians to leadership – it was clear the brand needed to work across roles, languages and environments. We built a strong, clear identity system with flexibility at its core. Confident, practical, and built to be understood at every level, from sales decks to signage. The new positioning – “The Building Blocks of Your Brand” – captured their role as both expert manufacturer and trusted partner.

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The Impact.

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Group 55 now has a brand that reflects its scale and ambition. The identity has been rolled out across sites and comms, and we’re now working with architects to embed it into their new HQ. It’s a brand built for growth and for the people behind it.