REDSKY LEARNING

The Challenge.

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Red Sky is a leadership development company navigating real barriers in the workplace. Their work is grounded in empathy and lived experience with a specialist lean towards women in the workplace. Their previous identity felt too corporate and too cold, considering the passion of the founders and trainers. They needed an identity that showed they could speak to big business and still connect, human to human.

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Our Approach.

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We created a visual and verbal identity that reflected Red Sky’s core strength: clarity with warmth. The tone of voice was direct, emotive, and rooted in understanding. Imagery and colour choices reinforced the personal nature of the work, and we built a flexible system that could adapt across materials, from pitch decks to printed work books. We also considered practical needs like co-branding with client logos and how the identity would show up across their newly redesigned website.

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The Impact.

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Red Sky’s refreshed identity now reflects who they truly are – experienced, energising, and on a mission to make workplaces work better for all. The brand confidently leads with purpose, and opens the door to change.