Webbox Naturals

Challenge.

PetsChoice approached us for a second opinion on their new Webbox Naturals packaging design. Although it was bold and modern with fantastic shelf blocking, sales were dropping and retailers de-listing so something urgently needed to change.

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Idea.

We updated navigational claims and tone of voice, placing the brand strapline “Joy from nose to tail naturally” proudly on pack reinforcing the natural cues, along with the new muted colour palette and natural illustrations. We dialled up the quality claims on dog food, as for dog lovers happiness is about having a healthy partner in crime and-so nutrition and quality of ingredients is particularly important. For cat lovers happiness is about winning their love.

The ingredient illustrations and product photography also address the lack of taste appeal, so together now reinforce the natural tastiness of the product.

The original one size fits all execution didn’t account for the emotional differences between cat and dog owners. Our pet photography creates an emotional connection, providing clear differentiation between cat, dog and the different life stages.

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Impact.

Following our redesign, Webbox Naturals has now been relisted nationwide. We’ve even designed new and exciting NPD ranges to the brand and built a broader brand toolkit of assets and illustrations for social media campaigns and marketing materials to fully bring the brand to life off pack. We’re very proud of our PetsChoice partnership, we now work across their brand portfolio and NPD, so keep a look out for more!