We are total LOVERS of this brand, with a history spanning over 15 years we have brought this brand from the dusty recesses of the kitchen cupboard into the hearts and minds of the nation.
Since our involvement with the Marmite team we have worked together to create a modern and innovative brand that polarises public opinion and acts as a true social catalyst. To create this shift, we worked on the core elements of the brand personality, progressively evolving its public image, growing public affection and making the brand relevant to the UK consumer again.
We have developed a number of Limited Edition jars, re-invigorating the creative spirit of the brand, making it collectable and creating a whole community of Marmite Lovers. Our sought after giftables have created passion and desire with consumers to really express their brand love. We worked with the brand teams and R&D to extend the product range beyond the usual spread, allowing the brand to enter categories such as savoury snacks, rice cakes and cheese.
By adding ‘Your’ to the brand name, developing a more personal tone-of-voice, and focusing on a human-centric photography style, we created a collection of own-able brand assets that showcase the one-to-one service Your Engine Room provides. To pay homage to the original logo, the cog was pulled into the imagery and the graphics were evolved to become softer and warmer, effectively symbolising Your Engine Room's vision of being an integral part of their clients team.
what we did
Putting the expert back into My Expert Midwife, our new suite of brand assets allows for a consistent yet flexible approach across every day social engagement and key campaigns. The personality packed approach, puts the brand values at the heart of all touchpoints, setting My Expert Midwife apart from their more traditional competitors.
As part of our ongoing brand partnership, we are responsible for the graphical execution for all MEM campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media. Recent campaigns include ‘putting the u back into mum’ developed to raise the importance of self-care in motherhood, coinciding with the brands third anniversary.