Our long history with the Colman’s brand has encompassed moving this heritage brand into a modern future with a cohesive yet flexible design architecture that allows for multiple product ranges. Our 200th anniversary commemorative packs, desirable Limited Editions and Giftables are a real celebration of this iconic brand.
In 1814, Jeremiah Colman began one of Britain’s most loved brands with a little yellow tin. Since then, British dinner times have benefitted from an impressive expansion of the Colman’s portfolio, from English mustard through to the more recent additions of seasonal sauces and meal kits. With Colman’s celebrating 200 years, all eyes were on a brand that has stood strong for so long. Aggressive innovators piling into the category demanded a fresh energy from Colman’s to modernise in a relevant way for their consumers. That’s where we stepped in. We were asked to evolve the brand for today whilst resolving inconsistencies between ranges and communicate the values of a new brand key.
With food worthy of a royal warrant, understanding what Colman’s means to British families was paramount. We immersed ourselves in the world of the Colman’s mum, sharing with them our thinking, development and ideas to craft an identity truly in tune with the modern consumer. As we translated key strategic insights into impactful designs, our development spanned from evolutionary to revolutionary as we mastered the careful balance of the brand’s proud heritage with a contemporary yet relevant edge.
By adding ‘Your’ to the brand name, developing a more personal tone-of-voice, and focusing on a human-centric photography style, we created a collection of own-able brand assets that showcase the one-to-one service Your Engine Room provides. To pay homage to the original logo, the cog was pulled into the imagery and the graphics were evolved to become softer and warmer, effectively symbolising Your Engine Room's vision of being an integral part of their clients team.
what we did
A sympathetic, modernised design with a bold and ownable brand architecture, allowing for brand stretch and future NPD.
Putting the expert back into My Expert Midwife, our new suite of brand assets allows for a consistent yet flexible approach across every day social engagement and key campaigns. The personality packed approach, puts the brand values at the heart of all touchpoints, setting My Expert Midwife apart from their more traditional competitors.
As part of our ongoing brand partnership, we are responsible for the graphical execution for all MEM campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media. Recent campaigns include ‘putting the u back into mum’ developed to raise the importance of self-care in motherhood, coinciding with the brands third anniversary.