We created a dynamic, impactful design with a consistent global brand narrative and a cohesive yet flexible design system that allows for local market needs.
To take the hugely successful Doritos global brand and harmonise its brand expression in a highly customer relevant way. To create a consistent architecture with enough flex to respond to specific market needs.
After extensive customer immersion in several major cities, from Istanbul to Mexico City, we unearthed the consistent drivers for the key audience. Using these globally relevant insights we created a set of visual codes that could bring the brand narrative to life on a global scale. With different cultures came different needs, resulting in design elements that are flexible enough to address any culture’s specific market nuances, whilst the key equities are leveraged consistently on-pack.
By adding ‘Your’ to the brand name, developing a more personal tone-of-voice, and focusing on a human-centric photography style, we created a collection of own-able brand assets that showcase the one-to-one service Your Engine Room provides. To pay homage to the original logo, the cog was pulled into the imagery and the graphics were evolved to become softer and warmer, effectively symbolising Your Engine Room's vision of being an integral part of their clients team.
what we did
Pepsi-Co’s most successful global launch with a 6% sales uplift and perhaps more insightful the product was chosen by the US Police Department as a free product that was given out to festival goers at the first legalised cannabis music events with labels attached explaining how to stay safe at the event, showing that the brand truly connects with its target consumer.
Putting the expert back into My Expert Midwife, our new suite of brand assets allows for a consistent yet flexible approach across every day social engagement and key campaigns. The personality packed approach, puts the brand values at the heart of all touchpoints, setting My Expert Midwife apart from their more traditional competitors.
As part of our ongoing brand partnership, we are responsible for the graphical execution for all MEM campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media. Recent campaigns include ‘putting the u back into mum’ developed to raise the importance of self-care in motherhood, coinciding with the brands third anniversary.