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Levi Roots

Reggae Roots.

We launched this humble sauce following Levi’s Dragon’s Den win and have evolved it into the global brand it is today.

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Our CHALLENGE.

When Levi Roots shot to notoriety on the BBC show Dragon’s Den, we started working with Peter Jones, Levi himself and the rest of the team to encapsulate the essence of the brand. Who would have imagined from one single SKU he could start the next big food trend, Caribbean food.

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OUR SOLUTION.

Integral to our design was putting Levi centre stage, allowing the range to leverage his authenticity, depth, passion and diversity.

what we did

Strategy.
Positioning.
Identity.
Packaging.
NPD & Innovation.

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Dynamic content image from a design case study
Dynamic content image from a design case study

OUR RESULTS.

A bold and iconic brand identity and design architecture that allows for range stretch.

All videos by Fresh Cut Creative freshcutcreative.co.uk
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Our Result.

Putting the expert back into My Expert Midwife, our new suite of brand assets allows for a consistent yet flexible approach across every day social engagement and key campaigns. The personality packed approach, puts the brand values at the heart of all touchpoints, setting My Expert Midwife apart from their more traditional competitors.

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Our Results.

As part of our ongoing brand partnership, we are responsible for the graphical execution for all MEM campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media. Recent campaigns include ‘putting the u back into mum’ developed to raise the importance of self-care in motherhood, coinciding with the brands third anniversary.

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Our Result.

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Back to work.