Levi Roots

Reggae Roots.

We launched this humble sauce following Levi’s Dragon’s Den win and have evolved it into the global brand it is today.

Our Challenge.

When Levi Roots shot to notoriety on the BBC show Dragon’s Den, we started working with Peter Jones, Levi himself and the rest of the team to encapsulate the essence of the brand. Who would have imagined from one single SKU he could start the next big food trend, Caribbean food.

Our Solution.

Integral to our design was putting Levi centre stage, allowing the range to leverage his authenticity, depth, passion and diversity.

what we did

NPD & Innovation.

Our Result.

A bold and iconic brand identity and design architecture that allows for range stretch.

Our Result.

Back to work.