We created a design architecture which allows for a flexible, artisan feel to truly reflect Jamie’s unique character.
Our CHALLENGE.
The Jamie Oliver brand had a number of different looks across the globe with varying degrees of success. We were tasked with harmonising the portfolio by harnessing the brands most important equity, Jamie’s personality.
OUR SOLUTION.
We recommended that the most pukka way to communicate the pride, trust and passion of the Jamie Oliver brand was to put his image on every pack.
OUR SOLUTION.
By adding ‘Your’ to the brand name, developing a more personal tone-of-voice, and focusing on a human-centric photography style, we created a collection of own-able brand assets that showcase the one-to-one service Your Engine Room provides. To pay homage to the original logo, the cog was pulled into the imagery and the graphics were evolved to become softer and warmer, effectively symbolising Your Engine Room's vision of being an integral part of their clients team.
what we did
OUR RESULTS.
A cohesive yet eclectic global design solution with a distinctive and ownable tone of voice reminiscent of Jamie himself. Each pack is crafted individually across thousands of products and three tiers.
Our Result.
Putting the expert back into My Expert Midwife, our new suite of brand assets allows for a consistent yet flexible approach across every day social engagement and key campaigns. The personality packed approach, puts the brand values at the heart of all touchpoints, setting My Expert Midwife apart from their more traditional competitors.
Our Results.
As part of our ongoing brand partnership, we are responsible for the graphical execution for all MEM campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media. Recent campaigns include ‘putting the u back into mum’ developed to raise the importance of self-care in motherhood, coinciding with the brands third anniversary.
Our Result.