We created a design architecture which allows for a flexible, artisan feel to truly reflect Jamie’s unique character.
The Jamie Oliver brand had a number of different looks across the globe with varying degrees of success. We were tasked with harmonising the portfolio by harnessing the brands most important equity, Jamie’s personality.
We recommended that the most pukka way to communicate the pride, trust and passion of the Jamie Oliver brand was to put his image on every pack.
what we did
A cohesive yet eclectic global design solution with a distinctive and ownable tone of voice reminiscent of Jamie himself. Each pack is crafted individually across thousands of products and three tiers.
Putting the expert back into My Expert Midwife, our new suite of brand assets allows for a consistent yet flexible approach across every day social engagement and key campaigns. The personality packed approach, puts the brand values at the heart of all touchpoints, setting My Expert Midwife apart from their more traditional competitors.
As part of our ongoing brand partnership, we are responsible for the graphical execution for all MEM campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media. Recent campaigns include ‘putting the u back into mum’ developed to raise the importance of self-care in motherhood, coinciding with the brands third anniversary.