Hapello

Challenge.

How do you create a brand that captures a child’s imagination and gains their parents' trust?

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Idea.

An incredibly fun project to immerse ourselves in! From toys to cartoons, we left no building blocks unturned in our brand creation and naming workshops. Our fun and colourful brand identity is inspired from building blocks, which in turn build the brand's foundations in shaping development through play.

Our warm primary colour palette combined with the geometric ‘blocks’ of the logo create a modern playful identity.  These ‘blocks’ are used to create age and range appropriate patterns, graphical elements and characters across multiple categories.

Being a complex category stretching across different ranges and different ages, we created a comprehensive set of brand guidelines to ensure the various suppliers could comfortably apply the new design to the products.

Age and category appropriate playful elements were supplied, ranging from background patterns to cute characters.

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Impact.

A playful, fun and joyous identity which also reassures parents that Hapello will help their children along their path of discovery and development from baby, pre-school and beyond.