When Asda came to us, Little Angels had grown and grown over time and lost some of its credibility, consistency and brand ownership. Our challenge was to create a stronger brand positioning and graphic ownership, whilst also allowing controlled flex to be appropriate across various product categories from feeding to bath toys and everything inbetween.
Our brand positioning puts parents at the heart of the brand with a graphical execution that supports mums and dads throughout their parenting journey.
By adding ‘Your’ to the brand name, developing a more personal tone-of-voice, and focusing on a human-centric photography style, we created a collection of own-able brand assets that showcase the one-to-one service Your Engine Room provides. To pay homage to the original logo, the cog was pulled into the imagery and the graphics were evolved to become softer and warmer, effectively symbolising Your Engine Room's vision of being an integral part of their clients team.
what we did
A reassuring positioning with enchanting and effective design appeals to parents at every stage of their babies development. Soft water colours and bespoke illustrations are brought to life throughout the range. Endearing copy and helpful claims ensure that parents can completely trust the Little Angels brand.
Putting the expert back into My Expert Midwife, our new suite of brand assets allows for a consistent yet flexible approach across every day social engagement and key campaigns. The personality packed approach, puts the brand values at the heart of all touchpoints, setting My Expert Midwife apart from their more traditional competitors.
As part of our ongoing brand partnership, we are responsible for the graphical execution for all MEM campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media. Recent campaigns include ‘putting the u back into mum’ developed to raise the importance of self-care in motherhood, coinciding with the brands third anniversary.
From nappies to food and beyond, we covered all baby’s needs improving an already well loved brand to move it forward and attract brand love from future parents and generations to come.