My Expert Midwife

Challenge.

Already gaining a cult following online, ambitious co-founders Lesley and Claire came to us with their fledgling brand and a small range of iconic products looking to build on their humble beginnings with a stronger, bolder, more own-able identity that would succeed in a store environment.

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Idea.

During our long standing partnership with My Expert Midwife, we Introducing new brand assets, a softer, natural colour palette, increasing brand awareness across touch-points.  A suite of photography was developed to highlight the texture of the serums, the user-friendly USP’s and the
all-natural ingredients.

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Impact.

My Expert Midwife is now a major player in the world of pregnancy and baby, recently launching their supplements category, online advice hub and pioneering antenatal classes, putting their midwife brand proposition to the forefront, resulting in strong brand growth beyond their iconic packaging.