My Expert Midwife


Already gaining a cult following, ambitious co-founders Lesley and Claire came to us with their fledgling brand and a small range of iconic products looking to build on their humble beginnings with a stronger, bolder, more own able identity and creation of key brand assets for use across all of their touchpoints.

Our Challenge.

It was important that everything we did stayed true to their attitude and personality and never shied away from the reality of the issues faced by pregnant women and new mums everyday.

Our Solution.

Integral to our design was the bold use of the brand colour, which now stands out proudly on many an instagram hospital bag posts. We also used a bold, graphical approach and photography style to match the no-nonsense personality of the brand and cheeky tone of voice for an inclusive, supportive, “we know how you feel” conversational tone.

what we did

Our Results.

A bold and iconic brand identity packed full of personality, which sets My Expert Midwife apart from their more traditional competitors.

Our Result.

Back to work.