Forever Faye
Brand strategy
Brand identity
Packaging design
Brand guidelines
Real self belief.
Designed with real women in mind who possess both beauty and strength. We celebrate feminine confidence.
Challenge.
Paul Valentine Group approached us at a turning point. Self-made, entrepreneurs, they instinctively knew their target audience, creating two brands; Paul Valentine, known for its affordable, iconic watches and Faye, specialising in fast-fashion jewellery. Both brands grew rapidly via social media, with a team 30+ strong, they are now a multi-million-pound company in a competitive and crowded marketplace. They recognised the need to share responsibility with their growing team, requiring strategic positioning and brand guard rails to future-proof their brands.
Idea.
Our new brand strategy celebrates female confidence. Faye jewellery is curated with real women in mind who possess both beauty and strength. The collections accentuate & accessorise the female form, inspiring confidence and real self-belief. Our iconic speech marks, born out of our redesigned logo are used to emphasise, accentuate and start the Faye conversation.
Impact.
The internal Faye team are running with our comprehensive, magazine style, brand book, executing the new look and feel across all brand touch-points. We love seeing consumer's social posts styling Faye their way.
Got a brand challenge?
Whether you are looking to define your brand strategy or need a fresh new identity - let’s solve it together!
We know how to create meaningful brands that connect with audiences and pack a punch.
Drop us a line to hello@our-creative.com and we’ll get back to you soon.
CREATING LASTING IMPACT... TOGETHER.
