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June 16, 2020



Sparked by the ever-growing trend of gin and mock-tails, ASDA came to us to design a range of fun alchohol-flavoured sweets.

In order to resonate with a variety of audiences, we wanted to create a fun feeling design that really plays on the design cues of both confectionary and alcohol.

To achieve this, we toyed with the quirky aesthetic of Memphis design, utilising a vibrant and zesty colour palette and traditional typefaces that nod to sophisticated world of alcoholic drinks.

See the full article on World Brand Design

Dig deeper into this with
Kim Van Elkan
kim@our-creative.com07900 430870