Thomas Green
Brand Identity
Packaging Design
Tone of voice
Activation
Reawakening a regional classic with modern shelf presence
Our long-time client Double Six Drinks came to us with an interesting brief for its Thomas Green coffee liqueur, named after a famous 1800s Leeds coffee house. It was one of the brewery’s original products – an exceptional drink made with a Bonomi vodka base and a 12-hour cold brew process in collaboration with Maude Coffee Roasters. It was apparent that the design didn’t match up with the quality and craft of the product.
Our brief was to bring Thomas Green up to scratch with the rest of the Double Six portfolio, moving away from predictable coffee liqueur tropes of black, orange and gold labels. As we’d done before with their gins, cellos, vodka and tequilana, the goal was to bring some of Double Six’s subversive energy into the identity, while also honouring regional heritage. We had to reposition Thomas Green as a modern, premium spirit, without tipping into craft clichés or coffee elitism.
Instead of leaning into dark, traditional coffee liqueur cues, we built a vibrant blue identity that stood apart immediately on-shelf. It was a brave move, but one aligned with Double Six Drinks’ wider instinct to challenge conventions.
Central to the design is a hybrid martini glass and coffee drip mark. It’s an iconic symbol that captures the heritage of the product and the serve occasion in one confident gesture. Paired with a versatile sans-serif typeface, the design feels contemporary rather than overly ornate.
The positioning centres on speciality without the snobbery, complimented by a tone of voice that’s conversational and lightly irreverent, with serving suggestions like “Just give it a gentle shake to wake up before you pour.” The goal was to broaden usage beyond the espresso martini, encouraging consumers to drink it neat over ice or experiment with longer serves.
Double Six Drinks now has a coffee liqueur brand that finally looks as good as it tastes. With distinction and confidence, Thomas Green commands attention in a crowded category while staying true to its Leeds roots.
The design makes for easy batch updates and small-scale production flexibility. Ultimately, Thomas Green is no longer the quiet outlier as it clearly makes an unconventional statement alongside the rest of the Double Six portfolio.
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