Wolfe Bros Cellos
An Italian classic, mastered in Yorkshire.
Double Six came to us with ambitious plans to grow their Wolfe Bros portfolio, introducing a new range of fruit liqueurs – or ‘Cellos’ – that would extend their commitment to no-waste production and seasonal flavour.
Challenge.
Their existing Lemoncello had already earned a loyal following on quality alone, but with the addition of Orancello and a distinctly Yorkshire Rhubacello, the brand needed to evolve. Visually and verbally, the Cellos needed to stand proud alongside Wolfe Bros iconic Gins, and feel just as at home on the back bar or in a summer spritz.
In a category saturated with old-world Italian design codes, we saw an opportunity to do something different, building on Wolfe Bros' heritage while creating a modern twist on a Mediterranean staple – an Italian classic, reimagined in Yorkshire.
Idea.
Our identity for the new Cello range is a vibrant collision of Italian sunshine and modernist structure, offering a fresh take rooted in expressive colour, clean geometry and abstract form.
Each wrap around label layers striking shapes that nod to coastal landscapes, cocktail silhouettes, and the Wolfe Bros diamond, fusing product, place and brand into a cohesive graphic system. The bright, fresh palette is unmistakably summery, with each flavour tied together by a unifying Mediterranean sky blue. A stippled, sun-faded texture gives the illustrations a grainy tactility, like a sun-drenched poster on a weathered wall.
Impact.
Since launch, Wolfe Bros’ Cello range has gone from a regional gem to a nationally recognised brand. Sales and listings have grown, spritzes have been poured, and the range has expanded – including the standout Yorkshire Rhubacello, a seasonal special turned signature serve.
Cello summer? It’s here to stay.
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