Start-up brand PowerMeals, came to us with a new delivery ready meals concept for the Swiss market, about to be the first of its kind in Switzerland.
With a well-thought through product strategy the existing branding was letting it down. Our task was to create a clear brand strategy, supported by ownable and iconic brand assets to support the customer journey and wider brand touchpoints.
Smart, simple brand strategy. We created a brand proposition, personality and values, representing PowerMeals existing ethos, brought to life with clean, modern graphics and a fresh, bold brand colour palette. The existing power brandmark was tweaked and crafted into the logotype, providing the brand with an ownable assets that can flex across photography, iconography and social, ensuring a recognizable and cohesive identity.
By adding ‘Your’ to the brand name, developing a more personal tone-of-voice, and focusing on a human-centric photography style, we created a collection of own-able brand assets that showcase the one-to-one service Your Engine Room provides. To pay homage to the original logo, the cog was pulled into the imagery and the graphics were evolved to become softer and warmer, effectively symbolising Your Engine Room's vision of being an integral part of their clients team.
what we did
With an official launch in July, its early days, but with such savvy entrepreneurs driving the brand, we’re sure of success.
Putting the expert back into My Expert Midwife, our new suite of brand assets allows for a consistent yet flexible approach across every day social engagement and key campaigns. The personality packed approach, puts the brand values at the heart of all touchpoints, setting My Expert Midwife apart from their more traditional competitors.
As part of our ongoing brand partnership, we are responsible for the graphical execution for all MEM campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media. Recent campaigns include ‘putting the u back into mum’ developed to raise the importance of self-care in motherhood, coinciding with the brands third anniversary.
The leaf shape from the brandmark flows effortlessly into the iconography, pattern design and layouts, creating consistency across all brand touchpoints.