Oralieve
Reinvigorating a dry subject.
Have you ever suffered with dry mouth? For some it’s an occasional occurrence, but for others it can be the permanent result of serious medical treatment and can cause sufferers to need relief multiple times throughout the day.
Challenge.
This niche product range was historically recommended by health professionals, but with bold growth plans, Oralieve has now become more mainstream online and in local pharmacies. With bold ambitions to bring relief to more and more sufferers the packaging needed to evolve, to feel more credible and provide better navigation for those in critical need.
Idea.
Amplifying Oralieve’s most own able asset, the droplet, we positioned it as the central “target” of the design reinforcing the hydrating aspect of the product. Letterforms were redrawn with subtle references to the droplet shape for a more iconic, ownable brand mark. A grounding combination of deep blue and white bring clinical credibility while improving legibility and information hierarchy.
Navigation is now more intuitive whether viewed online or in store. Every decision was made with real-world use in-mind from shopping in person, re-ordering online to a healthcare professional recommending the right format.
Impact.
As well as being more confident and credible, Oralieve is now far easier to navigate.
The cohesive design supports both professional recommendation and consumer understanding working just as effectively in a clinical setting as it does in a retail environment.
More importantly we gave the brand the tools it needs to grow. Clear communication, stronger visual equity and a system built for scale, Oralieve is better positioned to educate users, build trust and expand it’s reach.
For us, this is a strong example of what happens when strategy leads design. Thoughtful branding can make a real difference in categories that aren’t necessarily glamorous but are deeply important. Our work impacted not just how the product looks but how it’s understood, trusted and ultimately chosen.
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