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Cantina

Colourful Startup.

How do we springboard this colourful Chimichurri sauce into a very noisy marketplace with an impactful brand identity that can't fail to be noticed.

WHAT WE DID

Strategy.
Positioning.
Identity.
Packaging.
Activation.

OUR RESULTS

22% SALES UPLIFT.

OUR RESULTS

£5MILLION+ IN
INCREASED SALES.

OUR RESULTS

6% SALES UPLIFT.

Before
Before
Before
Before
Before
Before
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When Cantina founders Miles Nurse and Koosha Kowsari came to us with their fantastic Chimichurri sauce, it was our job to create the brand identity. Standout on shelf would be crucial because as a startup business, marketing budgets would be tight.

Before
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Thanks to our research, we discovered the word ‘vegan’ could often be off-putting to some flexitarians. So we made the brand celebratory, revelling in the vibrancy of plant-based foods that are just as tasty and flavoursome as non-vegan alternatives. It was about promoting full-on flavour, never a compromise or lack-lustre meat substitute.

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To really get under the skin of the brand, we immersed ourselves in the competitor landscape, carrying out stakeholder workshops in Germany to find out what makes them unique. We engaged with all departments, from design to supply chain, to discover the brand’s DNA and get everyone behind the new brand strategy.

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Our exciting, vibrant brand identity taps into consumer demands for authentic products from around the world, and (we hope) does justice to the vibrancy of Buenos Aries whilst also delivering the all important shelf standout.

We created a new identity for Faye, using the shape of speech marks in the logo to represent self-expression and emphasise the self-affirming tone of voice. To represent the audience of the ‘Faye sisterhood’, all photography and illustrations were natural and unedited, a celebration of diversity and individuality.

Packaging design of mango sorbet lollies
Packaging design of strawberry sorbet lollies
Packaging design of strawberry sorbet lollies
Packaging design of strawberry sorbet lollies

Thanks to our rebrand, Faye now represents and celebrates female confidence, quirks and contradictions… unapologetic and unfiltered.

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By adding ‘Your’ to the brand name, developing a more personal tone-of-voice, and focusing on a human-centric photography style, we created a collection of own-able brand assets that showcase the one-to-one service Your Engine Room provides. To pay homage to the original logo, the cog was pulled into the imagery and the graphics were evolved to become softer and warmer, effectively symbolising Your Engine Room's vision of being an integral part of their clients team.

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Dynamic content image from a design case study

It’s extremely early days, but we have high hopes for the first batch of Cantina’s Chimichurri sauce which is hot off the press and production line!

All videos by Fresh Cut Creative freshcutcreative.co.uk
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full-on FLAVas.

Our impactful, colourful photography evokes the energy of the brand, bursting with life and vibrancy.

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THE book
OF FAYE.

We designed a comprehensive brand book, so the internal team could immerse themselves in the new world of Faye. Beautifully designed, the layered transparent pages reflect the layering of Faye jewellery, a tactile brand book, it has a premium magazine feel, that audiences will want to engage with and keep.

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Dynamic content image from a design case study
Dynamic content image from a design case study
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"OURCREATIVE. HAVE BEEN BRILLIANT FROM THE OFF. THEY’VE BEEN THE KEY TO US CREATING A DESIGN WE COULDN’T BE MORE PROUD OF,

and at the same time have been on hand to guide us on areas we were completely new to - from IP to print finishes, and everything inbetween. We wouldn’t be in the position we are now without them!"

Miles Nurse, Co Founder, Cantina

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Zest for Life

A suite of flexible bold background colours gives the brand modernity, whilst allowing appropriate differentiation across SKUs and categories.

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We have created a pure and simple identity, with a cohesive suite of brand assets appropriate for different aspects of “Wellness” providing the appropriate flex for future growth.

Launched in late 2020 with the impact of Covid ongoing, UK consumers are still under lockdown restrictions. It’s early days but the range proves to be a success as customers crave a little Wellness and tranquillity at home.

Our new brand identity has energised Little Angels, which continues to go from strength to strength. As well as products and packaging, the design has been rolled out to point-of-sale in-store and on the new Asda Baby Club website, for a full brand experience.

Back to work.

Dig deeper into this project with
Kim
.
Kim Van Elkan
kim@our-creative.com07900 430870