How do we springboard this colourful Chimichurri sauce into a very noisy marketplace with an impactful brand identity that can't fail to be noticed.
When Cantina founders Miles Nurse and Koosha Kowsari came to us with their fantastic Chimichurri sauce it was our job to create the brand identity. Standout on self would be crucial because as a start up business marketing budgets would be tight.
Our exciting, vibrant brand identity taps into consumer demands for authentic products from around the world, and (we hope) does justice to the vibrancy of Buenos Aries whilst also delivering the all important shelf standout.
By adding ‘Your’ to the brand name, developing a more personal tone-of-voice, and focusing on a human-centric photography style, we created a collection of own-able brand assets that showcase the one-to-one service Your Engine Room provides. To pay homage to the original logo, the cog was pulled into the imagery and the graphics were evolved to become softer and warmer, effectively symbolising Your Engine Room's vision of being an integral part of their clients team.
what we did
It’s extremely early days, but we have high hopes for the first batch of Cantina’s Chimichurri sauce which is hot off the press and production line!
Putting the expert back into My Expert Midwife, our new suite of brand assets allows for a consistent yet flexible approach across every day social engagement and key campaigns. The personality packed approach, puts the brand values at the heart of all touchpoints, setting My Expert Midwife apart from their more traditional competitors.
As part of our ongoing brand partnership, we are responsible for the graphical execution for all MEM campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media. Recent campaigns include ‘putting the u back into mum’ developed to raise the importance of self-care in motherhood, coinciding with the brands third anniversary.