FAIRFIELDS FARM
Refreshing a proudly independent crisp brand with purpose and provenance.
The Challenge.
Fairfields Farm had built a loyal following for its hand-cooked crisps – grown, cooked and packed on its family farm. As demand grew, so did ambition. They needed an identity that could reflect their sustainability story and homegrown values, while helping them stand apart in more considered settings like cafés, farm shops and delis.
Our Approach.
We retained the brand’s recognisable white arch but updated everything around it. A new logo and in-house illustration brought warmth and craft to the pack, heroing the real farm behind the brand. From carbon-neutral farming to batch cooking on-site, we used quiet storytelling to elevate the claims competitors can’t match.
The Impact.
The new identity and packaging spans all eight flavours and has helped Fairfields secure new listings across independent retail and food service. It’s a design that feels premium but grounded, with its brand now confidently positioned alongside the likes of Kettle, with a story that competitors just can’t compete with.
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