With the industry move towards removing characters from the packaging of kid's cereals, ASDA asked us to redesign the whole range with fun in-mind.
Having reduced 26% of the sugar content across the range, it was also critical to get across these health benefits, by balancing healthy cues with an eye-catching and energetic look and feel.
Fun, hand-crafted typography has been used to full-effect throughout the range, to make up for the lack of characters on pack. This creates a range bursting with playful personality, whilst also appealing to a wider audience than before. The perfect way to start the day!
The design of kid's cereals also had to comfortably fit into other sectors, such as ASDA's Free From range.
See the full article on World Brand Design