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Locked & Loaded

July 2, 2020

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New work

Inspired by the movie-night occasion, and the ever-growing trend of "Netflix & chill', we were challenged to convey 'It's showtime' with this range of heavenly ice creams.

Perfect for that big night in, we had to strike a balance between the natural design cues accustom to the dairy category, whilst also providing a punchy 'up in lights' design.

Indulgent photography play's the perfect supporting role to this fun-packed adventure.

See the full article on World Brand Design

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