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ASDA axes cartoon characters...

February 1, 2021

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Press

We are super proud to have worked on this project for Asda over the past year, removing characters from the packaging of sugary foods such as ice-cream, confectionary and cereals to help parents make healthier and more informed choices whilst shopping.

Aimed at reducing the dreaded 'pester power', the new designs address a multi-generational spread of customers, ensuring the design continues to be fun and engaging, creating standout packaging with just as much impact on shelf.

View the full article on The Grocer

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Kim
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Kim Van Elkan
kim@our-creative.com07900 430870
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