OurCreative logo short-hand
OurCreative logo short-handOurCreative logo long-hand

ASDA axes cartoon characters...

February 1, 2021



We are super proud to have worked on this project for Asda over the past year, removing characters from the packaging of sugary foods such as ice-cream, confectionary and cereals to help parents make healthier and more informed choices whilst shopping.

Aimed at reducing the dreaded 'pester power', the new designs address a multi-generational spread of customers, ensuring the design continues to be fun and engaging, creating standout packaging with just as much impact on shelf.

View the full article on The Grocer

Dig deeper into this with
Kim Van Elkan
kim@our-creative.com07900 430870