We are super proud to have worked on this project for Asda over the past year, removing characters from the packaging of sugary foods such as ice-cream, confectionary and cereals to help parents make healthier and more informed choices whilst shopping.
Aimed at reducing the dreaded 'pester power', the new designs address a multi-generational spread of customers, ensuring the design continues to be fun and engaging, creating standout packaging with just as much impact on shelf.
View the full article on The Grocer