We were instructed by Engine Room, a marketing company built up by an eclectic team of experts, to rebrand and build on their positioning.
Working with owner-managed Northern businesses, Your Engine Room’s team of digital experts are an extension of their clients’ teams. Our challenge was to develop the brand positioning and strategy with a focus on bringing to life the more personal side of the business, whilst also defining and streamlining the services Your Engine Room offer.
By adding ‘Your’ to the brand name, developing a more personal tone-of-voice, and focusing on a human-centric photography style, we created a collection of own-able brand assets that showcase the one-to-one service Your Engine Room provides. To pay homage to the original logo, the cog was pulled into the imagery and the graphics were evolved to become softer and warmer, effectively symbolising Your Engine Room's vision of being an integral part of their clients team.
what we did
Not only did we successfully define the unique business proposition Your Engine Room offers, but the more streamlined services and site design is far easier for their clients to navigate. The new design is not just a true reflection of the brand, but it also effectively showcases the human-centric approach Your Engine Room offers, focusing on the company's vision of being extension of their clients’ teams.
Putting the expert back into My Expert Midwife, our new suite of brand assets allows for a consistent yet flexible approach across every day social engagement and key campaigns. The personality packed approach, puts the brand values at the heart of all touchpoints, setting My Expert Midwife apart from their more traditional competitors.
As part of our ongoing brand partnership, we are responsible for the graphical execution for all MEM campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media. Recent campaigns include ‘putting the u back into mum’ developed to raise the importance of self-care in motherhood, coinciding with the brands third anniversary.