RedSky
Branding a new kind of leadership.
Redsky is a leadership development consultancy that helps individuals and organisations unlock potential through meaningful, human-centred transformation.
Challenge
While their work is rooted in empathy, insight and clarity, their previous brand didn’t reflect the depth or warmth of their approach. They needed a brand identity that could capture the conversational nature of their work, reflect their values, and equip the team with flexible tools to create tailored experiences for every client.
Idea
At the heart of Redsky’s work is open and honest dialogue that sparks reflection and drives change. The new identity takes this as its starting point.
A geometric brandmark combines a stylised cloud with a subtle speech mark, symbolising clarity, growth and potential. This sits at the centre of a flexible design system: speech bubble forms, a vibrant yet grounded colour palette, and a suite of custom icons that brings clarity to learning content.
Photography plays a key role too, using relaxed, candid imagery to reflect the real human connections Redsky builds. To tie it all together, a warm, confident tone of voice encourages reflection while opening the door to new ways of thinking.
Impact
The result is a thoughtful and cohesive brand that captures the essence of Redsky’s purpose, while giving them the tools to scale, evolve, and lead. It’s a brand built not just to reflect transformation, but to actively support it.
Working with the team at Our Creative was an exceptional experience from start to finish. Our previous brand no longer reflected our passion, approach, or agility—it felt outdated and disconnected from who we are. From our very first meeting, Alyssia, Kim, and the entire team demonstrated an incredible ability to listen deeply. They asked thoughtful questions that helped uncover the heart of our values, mission, and identity. Using those insights, they developed three distinct brand concepts that immediately resonated with us. Throughout the entire process, they were calm, patient, and consistently went above and beyond. It truly felt like they became an extension of our own team, fully immersing themselves in our world to ensure that every asset created was authentic and meaningful. We’re incredibly grateful for their dedication, creativity, and unwavering support. Collaborating with Our Creative has been a dream, and we can’t thank them enough.
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