Northumberland Coffee
Rooted in place. Brewed for adventure.
With rapid growth underway, 2024 became a moment of reflection and renewal for Northumberland Coffee. We re-branded the business with a modern and timeless identity, one that captured the spirit of Northumberland, the founders' passion for adventure, and the superior quality of their beans.
Northumberland Coffee had grown far beyond its original kitchen-roasting beginnings – from their iconic Defenders, converted to sell delicious coffee in remote landscapes, to major brand activations with Barbour and Yeti. The fast-growing nature of the business, presented an opportunity to re-brand, creating a new cohesive brand identity that truly matched the business’s quality, ambition, and outdoor edge.
We built a brand rooted in the landscapes, capturing the atmosphere of the region, the personality of the people behind it, and the ritual of enjoying good coffee in the wild. Rather than follow category clichés, we focused on the power of a place-led narrative done with real texture and respect. Each coffee now tells a story of Northumberland, using custom illustrations, coffee origin coordinates, and flavour notes to tie provenance to experience.
To authentically express the brand, we partnered with Northumberland-based creatives. Adventure Cal, who captured the landscape and sense of place through photography, while Sarah Symonds re-imagined the much-loved Defender, an icon of their coffee cups, proudly featured on countless Instagram shots of their coffee in the wild.
Launched in late 2025, the new distinct identity gives the brand the confidence and clarity to expand, from local café culture to national collaborations. It’s a brand built for the next phase of growth that captures the atmosphere of the region, the ambition of the founders, and the joy of good coffee in good places.
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