Asquith 1965
Crafted differently.
Branded together.
Asda came to us with a clear ambition: to bring quality beers and ciders to more people at affordable prices. Introducing Asquith 1965, a new collection spanning classic favourites and contemporary craft, with the character and confidence to take on the big names.
Challenge.
Asquith 1965 was created to offer shoppers the best quality brewing at the lowest possible price, without resorting to reducing the ABV; a recent growing industry trend in cost reduction in the alcoholic beverage sector. A range spanning traditional lines such as bitter and stout through to more modern IPAs, the brand identity needed to flex to appeal to very different shopper types. We needed to create a recognisable brand mark that could span the portfolio and work alongside the specific category / product designs. The beers category is saturated with brands all fighting for attention on shelf, rather than adding to the noise we needed to create a flexible system with a clear portfolio architecture.
With ambitions to be available in retail and in pubs, designs needed to work on supermarket shelves and in your local.
Idea.
With several different products from market leading brewers, we needed to show off the credentials of each liquid – standing shoulder to shoulder with household names, Asquith 1965 needed to feel credible and reflect the quality of the specially sourced liquids, so that there was a real element of delight to the surprisingly low price point. We leant into category codes and tradition, where appropriate, whilst keeping Asquith 1965 front and centre, maintaining a strong shared DNA.
Each beer needed its own personality whilst being recognisably part of the same family.
Curating the best of the best beers and cider was something to shout about, working with product developers we helped to produce a showreel showing future aspirations for the brand – this helped them secure additional funding for launch and campaign work.
Impact.
Just launched, the cans are starting to appear on the shelves in their full glory. They have also been chosen to be the beers of choice at the infamous Asda Ticked Pink ball 2026 in support of Breast Cancer Now, CoppaFeel! And GroceryAid.
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CREATING LASTING IMPACT... TOGETHER.
