WEBBOX

The Challenge.

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Despite being a household name, Webbox had a perception problem. Retailers saw it as a discount player, shoppers weren’t sure what it stood for and its tone of voice didn’t reflect the love people have for their pets. The identity needed a strategic repositioning as well as a design refresh, so Our task was to build a brand with purpose, personality, and commercial clout.

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Our Approach.

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We kicked things off with a full strategy workshop where we clarified Webbox’s values, tone of voice, and market position. Out of that came a new brand idea: “Fuelled by fun, run on love, driven by pets.” This positioning became the foundation for everything that followed, from design principles to packaging systems.

We introduced a warmer, more emotionally resonant visual identity, including a softer logotype, real pet photography, and a cream-led colour palette to bring calm to busy shelves. A playful but credible tone of voice ran across packs and communications, reinforcing Webbox’s unique mix of quality, trust and charm.

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The Impact.

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The redesign gave Webbox a cohesive presence across food, treats, and supplements, signalling a new chapter to retailers and customers alike. By leading with strategy, not just style, we helped elevate a familiar name into a more confident, ownable brand. With a clear toolkit and consistent TOV, Webbox is now better positioned for NPD, retail rollout, and long-term growth across categories.

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