We gave big data crunchers Oakland their own big reveal, with a bold new look!
Dealing with big data is serious business. How do you take a serious brand with a complex and technical offering and inject the human touch that the team are well renowned for.
We created a fresh and bold new look for Oakland that manages to blend their credibility and professionalism with their collaborative approach to working through complex challenges and human side. In this redesign, we pulled their three business specialisms together with a unified look and feel as for Oakland their value sits at the intersection of these different areas of expertise!
By adding ‘Your’ to the brand name, developing a more personal tone-of-voice, and focusing on a human-centric photography style, we created a collection of own-able brand assets that showcase the one-to-one service Your Engine Room provides. To pay homage to the original logo, the cog was pulled into the imagery and the graphics were evolved to become softer and warmer, effectively symbolising Your Engine Room's vision of being an integral part of their clients team.
what we did
Putting the expert back into My Expert Midwife, our new suite of brand assets allows for a consistent yet flexible approach across every day social engagement and key campaigns. The personality packed approach, puts the brand values at the heart of all touchpoints, setting My Expert Midwife apart from their more traditional competitors.
As part of our ongoing brand partnership, we are responsible for the graphical execution for all MEM campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media. Recent campaigns include ‘putting the u back into mum’ developed to raise the importance of self-care in motherhood, coinciding with the brands third anniversary.