What a pleasure to work with these gutsy coffee geeks, creating and bringing to life their socially conscious brand proposition. Oh… and drinking their excellent coffee!
Maude don’t compromise on quality, taste or sustainability. Each delicious bean has been ethically sourced, ensuring all their coffee farmers not only survive but thrive. We were challenged to create a brand that reflected this level of passion and expertise.
Inspired by the steampunk fusion of science and aesthetics, we created a brand identity that celebrated this complex, multi-layered, socially conscious coffee brand and the self-confessed coffee geeks behind it.
By adding ‘Your’ to the brand name, developing a more personal tone-of-voice, and focusing on a human-centric photography style, we created a collection of own-able brand assets that showcase the one-to-one service Your Engine Room provides. To pay homage to the original logo, the cog was pulled into the imagery and the graphics were evolved to become softer and warmer, effectively symbolising Your Engine Room's vision of being an integral part of their clients team.
what we did
A compelling brand strategy brought to life through our hand crafted Maude identity, packaging and illustrative style.
Putting the expert back into My Expert Midwife, our new suite of brand assets allows for a consistent yet flexible approach across every day social engagement and key campaigns. The personality packed approach, puts the brand values at the heart of all touchpoints, setting My Expert Midwife apart from their more traditional competitors.
As part of our ongoing brand partnership, we are responsible for the graphical execution for all MEM campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media. Recent campaigns include ‘putting the u back into mum’ developed to raise the importance of self-care in motherhood, coinciding with the brands third anniversary.