Plant Based

Get stuck into plant-tastic flavour.

A flavour celebration of all things plant power, we created a fun and vibrant brand identity for Asda’s new plant-based range, encouraging a healthier nation to “eat the rainbow”.

Our Challenge.

To create a bold yet inclusive brand identity, spanning multiple food categories whilst capturing the vibrancy and freshness of Asda’s newly created products. It was important this range appealed to all, tapping into the booming flexitarian market.

Our Solution.

Our zingy, eye catching colour palette, hand crafted logo and personality-packed typography are expressive, fun and accessible for all. Our mouth watering in-the-moment photography and beautiful water colour illustrations celebrate the delicious product ingredients.

what we did

Strategy.
Positioning.
Identity.
Tone of voice.
Packaging.

All videos by Fresh Cut Creative freshcutcreative.co.uk

Our Result.

Putting the expert back into My Expert Midwife, our new suite of brand assets allows for a consistent yet flexible approach across every day social engagement and key campaigns. The personality packed approach, puts the brand values at the heart of all touchpoints, setting My Expert Midwife apart from their more traditional competitors.

Our Results.

As part of our ongoing brand partnership, we are responsible for the graphical execution for all MEM campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media. Recent campaigns include ‘putting the u back into mum’ developed to raise the importance of self-care in motherhood, coinciding with the brands third anniversary.

Our Result.

It’s early days… this stand-out brand hit the stores in January and is already attracting the most committed carnivores to eat life on the veg. Initial sales have way exceeded Asda’s ambitious targets.

Back to work.