A flavour celebration of all things plant power, we created a fun and vibrant brand identity for Asda’s new plant-based range, encouraging a healthier nation to “eat the rainbow”.
To create a bold yet inclusive brand identity, spanning multiple food categories whilst capturing the vibrancy and freshness of Asda’s newly created products. It was important this range appealed to all, tapping into the booming flexitarian market.
Our zingy, eye catching colour palette, hand crafted logo and personality-packed typography are expressive, fun and accessible for all. Our mouth watering in-the-moment photography and beautiful water colour illustrations celebrate the delicious product ingredients.
By adding ‘Your’ to the brand name, developing a more personal tone-of-voice, and focusing on a human-centric photography style, we created a collection of own-able brand assets that showcase the one-to-one service Your Engine Room provides. To pay homage to the original logo, the cog was pulled into the imagery and the graphics were evolved to become softer and warmer, effectively symbolising Your Engine Room's vision of being an integral part of their clients team.
what we did
Putting the expert back into My Expert Midwife, our new suite of brand assets allows for a consistent yet flexible approach across every day social engagement and key campaigns. The personality packed approach, puts the brand values at the heart of all touchpoints, setting My Expert Midwife apart from their more traditional competitors.
As part of our ongoing brand partnership, we are responsible for the graphical execution for all MEM campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media. Recent campaigns include ‘putting the u back into mum’ developed to raise the importance of self-care in motherhood, coinciding with the brands third anniversary.
It’s early days… this stand-out brand hit the stores in January and is already attracting the most committed carnivores to eat life on the veg. Initial sales have way exceeded Asda’s ambitious targets.