Futuristic Snacks.

‘Once you pop you can’t stop,’ is the slogan for Pringles, which popularised the sharing tube. But as we crave a little portion control in the way we eat crisps, Twistd could provide just the answer we are looking for.
OurChallenge.
Despite the trend for healthy eating, it seems the UK just can’t shake its love of crisps. Peckish Brits gobbled up five per cent more sharing bags of crisps than last year, but it begs the question: what’s the next big thing in sharing snacks? As a result, FMCG trade magazine The Grocer asked us to invent sharing’s hottest new format – and here’s what we conjured up.
OurSolution.
‘Once you pop you can’t stop,’ is the slogan for Pringles, which popularised the sharing tube. But as we crave a little portion control in the way we eat crisps, Twistd could provide just the answer we are looking for. In the sharing sector all you really see is one big bag everyone can dive into. But Twistd offers portion control by separating the tubes into different sections, as well as the added excitement of different flavours. This fun and colourful multi compartment tube allows consumers to mix snacks and flavours in unique and unusual combinations. Each of the four compartments contains a mixture of sweet potato chips, lightly salted crisps, tortillas and snacks. Consumers just have to give the lid a little twist to add a range of four quirky flavours, including Sea Salt & Seaweed, BBQ & Honey, Chill & Chocolate and Cheddar & Stilton. We really wanted to shake up the category with the use of fun characters for each flavour, such as a cowgirl for BBQ & Honey or a hipster fisherman for Sea Salt & Seaweed. We were aiming for millennial men who drink craft beer so the branding is designed to be clean and contemporary. There’s a range of unusual flavours populating the craft beer sector showing this demographic is adventurous.
OurResult.
We think the Twistd format would be great fun for social occasions with a group of people who may all have different tastes. Twistd would feature shakers being sold separately and limited edition seasonal flavours with new characters.
What we did...
Strategy.
Positioning.
Identity.
Packaging.
Activation.

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Have you got the Gene?

OurChallenge.
Unilever wanted to launch a new campaign to reignite the Marmite brand, so we collaborated with another Omnicom agency Adam & Eve on the ‘Marmite Gene’ campaign which sought to demonstrate if there was any scientific evidence behind why people loved or hated Marmite.  Our role was to communicate the science behind the Gene project in a uniquely Marmite way, whilst providing assets which could be used by multiple partner agencies.
OurSolution.
We created the central graphical assets of the ‘Helix’ and iconic ‘Gene Pattern’. We created a design toolkit containing a number of design assets that were used across various brand activation touch points including packaging, direct mail, PR influencer presentation boxes and assets for use on the digital platform.
OurResults.
Marmite saw an 11% sales uplift on the back of the Gene campaign.
As an absolute British family staple the Knorr stockpots have a special place in consumers hearts, so we worked hard to hero the brand equities while giving overall packaging a design re-fresh.

Creative, resilient and most importantly, fast! Working in a fast pace, everchanging industry, you need an agency by your side that can understand and cope with it all to help you reach that brilliant, winning idea! A fun and hard working team that you definitely want in your corner!

Andreea-Mihaela Ichim, Brand Manager, Unilever

Since OurCreative. were appointed, they quickly got under the skin of the business, brands and category. Briefs are not just met but provoke strong debates and push our boundaries to get the best outcome. It’s a testament to how effective and easy it is to work with OurCreative. that from the initial product have come many others.

Daniel Reeves, Marketing Manager, IPN - Inspired Pet Nutrition

By injecting some taste appeal into the design through scrumptious food photography, the packaging works harder in the retail environment and pulls on Millennial’s curiosity for cooking.

OurCreative. impressive right from the start and really understood the brief on this project. We worked collaboratively all through the project and I was impressed with how the team managed to meet our tight deadlines. The packaging across the three tiers looks fantastic and it’s easy for customers to understand and shop. I am looking forward to working with OurCreative. again in the future and want to say thank you for all their hard work on George Home. We are immensely proud of what we have achieved!

Lucinda Maloney, Brand Manager General Merchandise, Asda Own Brand Team

The use of bright rich colours as part of the design lock-up adds a flavour punch to the design and also helps consumers shop the variety of great flavours available within the range.

OurCreative. have been brilliant from the off. They’ve been the key to us creating a design we couldn’t be more proud of, and at the same time have been on hand to guide us on areas we were completely new to - from IP to print finishes, and everything in between. We wouldn’t be in the position we are now without them!

Miles Nurse, Co Founder, Cantina