Ultimate Guilty Pleasure.

Pot Noodle is booming and we’ve been with them every step of the way over the last 12 years. Using our strengths in innovation and NPD, some of our highlights have included a gold-leafed ‘posh’ noodle and the ultimate late night takeaway, Doner Kebab Pot Noodle. We’ve helped make the brand become bigger, bolder, louder and prouder. Building on our last Brand Redesign we’ve also recently helped develop the brand to broaden their range portfolio into Pot Pasta world.
How can Pot Noodle be seen as a current brand at the heart of youth culture? Pot Noodle is the ultimate guilty pleasure and has been a feature on supermarket shelves since 1977. It now sells more than 155 million pots a year in the UK and has achieved cult status. One of the main challenges faced by the brand was reaching the traditionally difficult youth market of young men.
Enjoyed by millions from building sites to the England football team, the brand is booming and we’ve been with them every step of the way. We have helped to keep the brand fresh through brand extension and innovation. The range now includes pot-less noodles, a gold-leafed ‘posh' noodle and the ultimate late night takeaway, Doner Kebab Pot Noodle.
During our history we've helped to keep the brand current and relevant to its target market by making it bigger, bolder, louder and prouder.
What we did...

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Have you got the Gene?

Unilever wanted to launch a new campaign to reignite the Marmite brand, so we collaborated with another Omnicom agency Adam & Eve on the ‘Marmite Gene’ campaign which sought to demonstrate if there was any scientific evidence behind why people loved or hated Marmite.  Our role was to communicate the science behind the Gene project in a uniquely Marmite way, whilst providing assets which could be used by multiple partner agencies.
We created the central graphical assets of the ‘Helix’ and iconic ‘Gene Pattern’. We created a design toolkit containing a number of design assets that were used across various brand activation touch points including packaging, direct mail, PR influencer presentation boxes and assets for use on the digital platform.
Marmite saw an 11% sales uplift on the back of the Gene campaign.

OurCreative. impressive right from the start and really understood the brief on this project. We worked collaboratively all through the project and I was impressed with how the team managed to meet our tight deadlines. The packaging across the three tiers looks fantastic and it’s easy for customers to understand and shop. I am looking forward to working with OurCreative. again in the future and want to say thank you for all their hard work on George Home. We are immensely proud of what we have achieved!

Lucinda Maloney, Brand Manager General Merchandise, Asda Own Brand Team

OurCreative. have been brilliant from the off. They’ve been the key to us creating a design we couldn’t be more proud of, and at the same time have been on hand to guide us on areas we were completely new to - from IP to print finishes, and everything in between. We wouldn’t be in the position we are now without them!

Miles Nurse, Co Founder, Cantina

Since OurCreative. were appointed, they quickly got under the skin of the business, brands and category. Briefs are not just met but provoke strong debates and push our boundaries to get the best outcome. It’s a testament to how effective and easy it is to work with OurCreative. that from the initial product have come many others.

Daniel Reeves, Marketing Manager, IPN - Inspired Pet Nutrition

Creative, resilient and most importantly, fast! Working in a fast pace, everchanging industry, you need an agency by your side that can understand and cope with it all to help you reach that brilliant, winning idea! A fun and hard working team that you definitely want in your corner!

Andreea-Mihaela Ichim, Brand Manager, Unilever