Pukka Stuff.

We created a design architecture which allows for a flexible, artisan feel to truly reflect Jamie’s unique character.
OurChallenge.
The Jamie Oliver brand had a number of different looks across the globe with varying degrees of success. We were tasked with harmonising the portfolio by harnessing the brands most important equity, Jamie’s personality.
OurSolution.
We recommended that the most pukka way to communicate the pride, trust and passion of the Jamie Oliver brand was to put his image on every pack.
OurResult.
A cohesive yet eclectic global design solution with a distinctive and ownable tone of voice reminiscent of Jamie himself. Each pack is crafted individually across thousands of products and three tiers.
What we did...
Strategy.
Positioning.
Identity.
Packaging.
Brand Guidelines.
Training.
Guardianship.

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Have you got the Gene?

OurChallenge.
Unilever wanted to launch a new campaign to reignite the Marmite brand, so we collaborated with another Omnicom agency Adam & Eve on the ‘Marmite Gene’ campaign which sought to demonstrate if there was any scientific evidence behind why people loved or hated Marmite.  Our role was to communicate the science behind the Gene project in a uniquely Marmite way, whilst providing assets which could be used by multiple partner agencies.
OurSolution.
We created the central graphical assets of the ‘Helix’ and iconic ‘Gene Pattern’. We created a design toolkit containing a number of design assets that were used across various brand activation touch points including packaging, direct mail, PR influencer presentation boxes and assets for use on the digital platform.
OurResults.
Marmite saw an 11% sales uplift on the back of the Gene campaign.
As an absolute British family staple the Knorr stockpots have a special place in consumers hearts, so we worked hard to hero the brand equities while giving overall packaging a design re-fresh.

Creative, resilient and most importantly, fast! Working in a fast pace, everchanging industry, you need an agency by your side that can understand and cope with it all to help you reach that brilliant, winning idea! A fun and hard working team that you definitely want in your corner!

Andreea-Mihaela Ichim, Brand Manager, Unilever

Since OurCreative. were appointed, they quickly got under the skin of the business, brands and category. Briefs are not just met but provoke strong debates and push our boundaries to get the best outcome. It’s a testament to how effective and easy it is to work with OurCreative. that from the initial product have come many others.

Daniel Reeves, Marketing Manager, IPN - Inspired Pet Nutrition

By injecting some taste appeal into the design through scrumptious food photography, the packaging works harder in the retail environment and pulls on Millennial’s curiosity for cooking.

OurCreative. impressive right from the start and really understood the brief on this project. We worked collaboratively all through the project and I was impressed with how the team managed to meet our tight deadlines. The packaging across the three tiers looks fantastic and it’s easy for customers to understand and shop. I am looking forward to working with OurCreative. again in the future and want to say thank you for all their hard work on George Home. We are immensely proud of what we have achieved!

Lucinda Maloney, Brand Manager General Merchandise, Asda Own Brand Team

The use of bright rich colours as part of the design lock-up adds a flavour punch to the design and also helps consumers shop the variety of great flavours available within the range.

OurCreative. have been brilliant from the off. They’ve been the key to us creating a design we couldn’t be more proud of, and at the same time have been on hand to guide us on areas we were completely new to - from IP to print finishes, and everything in between. We wouldn’t be in the position we are now without them!

Miles Nurse, Co Founder, Cantina