Our long history with the Colman’s brand has encompassed moving this heritage brand into a modern future with a cohesive yet flexible design architecture that allows for multiple product ranges. Our 200th anniversary commemorative packs, desirable Limited Editions and Giftables are a real celebration of this iconic brand.
In 1814, Jeremiah Colman began one of Britain’s most loved brands with a little yellow tin. Since then, British dinner times have benefitted from an impressive expansion of the Colman’s portfolio, from English mustard through to the more recent additions of seasonal sauces and meal kits. With Colman’s celebrating 200 years, all eyes were on a brand that has stood strong for so long. Aggressive innovators piling into the category demanded a fresh energy from Colman’s to modernise in a relevant way for their consumers. That’s where we stepped in. We were asked to evolve the brand for today whilst resolving inconsistencies between ranges and communicate the values of a new brand key.
With food worthy of a royal warrant, understanding what Colman’s means to British families was paramount. We immersed ourselves in the world of the Colman’s mum, sharing with them our thinking, development and ideas to craft an identity truly in tune with the modern consumer. As we translated key strategic insights into impactful designs, our development spanned from evolutionary to revolutionary as we mastered the careful balance of the brand’s proud heritage with a contemporary yet relevant edge.
A sympathetic, modernised design with a bold and ownable brand architecture, allowing for brand stretch and future NPD.
Unilever wanted to launch a new campaign to reignite the Marmite brand, so we collaborated with another Omnicom agency Adam & Eve on the ‘Marmite Gene’ campaign which sought to demonstrate if there was any scientific evidence behind why people loved or hated Marmite. Our role was to communicate the science behind the Gene project in a uniquely Marmite way, whilst providing assets which could be used by multiple partner agencies.
We created the central graphical assets of the ‘Helix’ and iconic ‘Gene Pattern’. We created a design toolkit containing a number of design assets that were used across various brand activation touch points including packaging, direct mail, PR influencer presentation boxes and assets for use on the digital platform.
Marmite saw an 11% sales uplift on the back of the Gene campaign.
OurCreative. impressive right from the start and really understood the brief on this project. We worked collaboratively all through the project and I was impressed with how the team managed to meet our tight deadlines. The packaging across the three tiers looks fantastic and it’s easy for customers to understand and shop. I am looking forward to working with OurCreative. again in the future and want to say thank you for all their hard work on George Home. We are immensely proud of what we have achieved!
Lucinda Maloney, Brand Manager General Merchandise, Asda Own Brand Team
OurCreative. have been brilliant from the off. They’ve been the key to us creating a design we couldn’t be more proud of, and at the same time have been on hand to guide us on areas we were completely new to - from IP to print finishes, and everything in between. We wouldn’t be in the position we are now without them!
Miles Nurse, Co Founder, Cantina
Since OurCreative. were appointed, they quickly got under the skin of the business, brands and category. Briefs are not just met but provoke strong debates and push our boundaries to get the best outcome. It’s a testament to how effective and easy it is to work with OurCreative. that from the initial product have come many others.
Daniel Reeves, Marketing Manager, IPN - Inspired Pet Nutrition
Creative, resilient and most importantly, fast! Working in a fast pace, everchanging industry, you need an agency by your side that can understand and cope with it all to help you reach that brilliant, winning idea! A fun and hard working team that you definitely want in your corner!