Big Thinking.

A mammoth task to create an ownable architecture that would allow flexibility for over 6000 SKUs.
OurChallenge.
How can we create a design solution for the Asda Own label range that will span 6,000 products, 25 Categories and be implemented consistently by 4 different design agencies?
OurSolution.
An iconic design architecture that has just enough flexibility to take on the appropriate category codes, to ensure that each range can stand shoulder to shoulder with national brands. Lead agency role, brand guardianship and external training across the agency roster to ensure consistent delivery of the design strategy. 
OurResult.
A more cohesive brand identity delivered consistently across the entire product portfolio. 
What we did...
Brand Guardianship. 
Strategic Positioning. 
Full Range Audit & Recommendations.  
Design Architecture.  
Brand Guidelines.  
Client Stakeholder Engagement.
External Training.  
Roll Out. 

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Have you got the Gene?

OurChallenge.
Unilever wanted to launch a new campaign to reignite the Marmite brand, so we collaborated with another Omnicom agency Adam & Eve on the ‘Marmite Gene’ campaign which sought to demonstrate if there was any scientific evidence behind why people loved or hated Marmite.  Our role was to communicate the science behind the Gene project in a uniquely Marmite way, whilst providing assets which could be used by multiple partner agencies.
OurSolution.
We created the central graphical assets of the ‘Helix’ and iconic ‘Gene Pattern’. We created a design toolkit containing a number of design assets that were used across various brand activation touch points including packaging, direct mail, PR influencer presentation boxes and assets for use on the digital platform.
OurResults.
Marmite saw an 11% sales uplift on the back of the Gene campaign.

OurCreative. impressive right from the start and really understood the brief on this project. We worked collaboratively all through the project and I was impressed with how the team managed to meet our tight deadlines. The packaging across the three tiers looks fantastic and it’s easy for customers to understand and shop. I am looking forward to working with OurCreative. again in the future and want to say thank you for all their hard work on George Home. We are immensely proud of what we have achieved!

Lucinda Maloney, Brand Manager General Merchandise, Asda Own Brand Team

OurCreative. have been brilliant from the off. They’ve been the key to us creating a design we couldn’t be more proud of, and at the same time have been on hand to guide us on areas we were completely new to - from IP to print finishes, and everything in between. We wouldn’t be in the position we are now without them!

Miles Nurse, Co Founder, Cantina

Since OurCreative. were appointed, they quickly got under the skin of the business, brands and category. Briefs are not just met but provoke strong debates and push our boundaries to get the best outcome. It’s a testament to how effective and easy it is to work with OurCreative. that from the initial product have come many others.

Daniel Reeves, Marketing Manager, IPN - Inspired Pet Nutrition

Creative, resilient and most importantly, fast! Working in a fast pace, everchanging industry, you need an agency by your side that can understand and cope with it all to help you reach that brilliant, winning idea! A fun and hard working team that you definitely want in your corner!

Andreea-Mihaela Ichim, Brand Manager, Unilever