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ASDA

BIG THINKING.

A mammoth task to create an ownable architecture that would allow flexibility for over 6000 SKUs.

Close up shot of ASDA ready meal packaging

Our Challenge.

How can we create a design solution for the Asda own label range that will span 6,000 products, 25 Categories and be implemented consistently by 4 different design agencies?

Lineup of ASDA Free From cereal packaging
Mockup of ASDA cereal box
Mockup of ASDA cereal box
Mockup of ASDA cereal box
Mockup of ASDA cereal box
Mockup of ASDA cereal box
Mockup of ASDA cereal box
Mockup of ASDA cereal box
Mockup of ASDA cereal box
Mockup of ASDA cereal box
Range of ASDA own brand fruit teas

Our solution.

An iconic design architecture that has just enough flexibility to take on the appropriate category codes, to ensure that each range can stand shoulder to shoulder with national brands. Lead agency role, brand guardianship and external training across the agency roster to ensure consistent delivery of the design strategy.

Range of ASDA frozen pizza packaging
Mockup of ASDA frozen pizza box design
Lineup of ASDA Ultra Thin pizza design
Creative takeaway typography
Food shot of sweet & sour takeaway ready meals
Creative Indian takeaway typography
Closeup of Indian butter chicken photography

Our result.

A more cohesive brand identity delivered consistently across the entire product portfolio.

what we did

Brand Guardianship.
Strategic Positioning.
Full Range Audit.  
Design Architecture.  
Brand Guidelines.  
External Training.  
Roll Out.

Food photography of premium Extra Special range
Food photography of premium Extra Special range
Chocolate dessert photography from Extra Special range
Full lineup of Extra Special range
Loaded ice cream tub designLoaded ice cream tub designLoaded ice cream tub design
Packaging design of mango sorbet lollies
Packaging design of strawberry sorbet lollies
Tubes of hand cream packaging design
Mockup of Ultra Towels pads
Range of bronzing lotions
Range of sensitive skincare products packaging
Washing up powder packaging design

Back to work.