A mammoth task to create an ownable architecture that would allow flexibility for over 6000 SKUs.

Our Challenge.

How can we create a design solution for the Asda own label range that will span 6,000 products, 25 Categories and be implemented consistently by 4 different design agencies?

Our solution.

An iconic design architecture that has just enough flexibility to take on the appropriate category codes, to ensure that each range can stand shoulder to shoulder with national brands. Lead agency role, brand guardianship and external training across the agency roster to ensure consistent delivery of the design strategy.

Our result.

A more cohesive brand identity delivered consistently across the entire product portfolio.

what we did

Brand Guardianship.
Strategic Positioning.
Full Range Audit.  
Design Architecture.  
Brand Guidelines.  
External Training.  
Roll Out.

Back to work.